Chuanrong Wu^1,*, Haotian Cui¹, Zhi Lu², Xiaoming Yang³, Mark E. McMurtrey⁴

CMC-Computers, Materials & Continua, Vol.69, No.3, pp. 3275-3287, 2021, DOI:10.32604/cmc.2021.019969 - 24 August 2021

Abstract Big data knowledge, such as customer demands and consumer preferences, is among the crucial external knowledge that firms need for new product development in the big data environment. Prior research has focused on the profit of big data knowledge providers rather than the profit and pricing schemes of knowledge recipients. This research addresses this theoretical gap and uses theoretical and numerical analysis to compare the profitability of two pricing schemes commonly used by knowledge recipients: subscription pricing and pay-per-use pricing. We find that: (1) the subscription price of big data knowledge has no effect on… More >

Chuanrong Wu^1,*, Huayi Yin¹, Xiaoming Yang², Zhi Lu³, Mark E. McMurtrey⁴

Intelligent Automation & Soft Computing, Vol.26, No.5, pp. 1173-1184, 2020, DOI:10.32604/iasc.2020.014961

Abstract Nowadays big data knowledge is being bought and sold online for market research, new product development, or other business decisions, especially when customer demands and consumer preferences knowledge for new product development are needed. Previous studies have introduced two commonly used pricing schemes for big data knowledge transactions (e.g., cloud services): Subscription pricing and pay-per-use pricing from a big data knowledge provider’s standpoint. However, few studies to date have investigated a two-part tariff pricing scheme for big data knowledge transactions, albeit this pricing scheme may increasingly attract the big data knowledge providers in this hyper-competitive… More >