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  • Open Access

    ARTICLE

    A Fusion Model for Personalized Adaptive Multi-Product Recommendation System Using Transfer Learning and Bi-GRU

    Buchi Reddy Ramakantha Reddy, Ramasamy Lokesh Kumar*

    CMC-Computers, Materials & Continua, Vol.81, No.3, pp. 4081-4107, 2024, DOI:10.32604/cmc.2024.057071 - 19 December 2024

    Abstract Traditional e-commerce recommendation systems often struggle with dynamic user preferences and a vast array of products, leading to suboptimal user experiences. To address this, our study presents a Personalized Adaptive Multi-Product Recommendation System (PAMR) leveraging transfer learning and Bi-GRU (Bidirectional Gated Recurrent Units). Using a large dataset of user reviews from Amazon and Flipkart, we employ transfer learning with pre-trained models (AlexNet, GoogleNet, ResNet-50) to extract high-level attributes from product data, ensuring effective feature representation even with limited data. Bi-GRU captures both spatial and sequential dependencies in user-item interactions. The innovation of this study lies… More >

  • Open Access

    ARTICLE

    Detecting and Analysing Fake Opinions Using Artificial Intelligence Algorithms

    Mosleh Hmoud Al-Adhaileh1, Fawaz Waselallah Alsaade2,*

    Intelligent Automation & Soft Computing, Vol.32, No.1, pp. 643-655, 2022, DOI:10.32604/iasc.2022.021225 - 26 October 2021

    Abstract In e-commerce and on social media, identifying fake opinions has become a tremendous challenge. Such opinions are widely generated on the internet by fake viewers, also called fraudsters. They write deceptive reviews that purport to reflect actual user experience either to promote some products or to defame others. They also target the reputations of e-businesses. Their aim is to mislead customers to make a wrong purchase decision by selecting undesired products. Such reviewers are often paid by rival e-business companies to compose positive reviews of their products and/or negative reviews of other companies’ products. The… More >

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