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  • Open Access

    ARTICLE

    Integrating Ontology-Based Approaches with Deep Learning Models for Fine-Grained Sentiment Analysis

    Longgang Zhao1, Seok-Won Lee2,*

    CMC-Computers, Materials & Continua, Vol.81, No.1, pp. 1855-1877, 2024, DOI:10.32604/cmc.2024.056215 - 15 October 2024

    Abstract Although sentiment analysis is pivotal to understanding user preferences, existing models face significant challenges in handling context-dependent sentiments, sarcasm, and nuanced emotions. This study addresses these challenges by integrating ontology-based methods with deep learning models, thereby enhancing sentiment analysis accuracy in complex domains such as film reviews and restaurant feedback. The framework comprises explicit topic recognition, followed by implicit topic identification to mitigate topic interference in subsequent sentiment analysis. In the context of sentiment analysis, we develop an expanded sentiment lexicon based on domain-specific corpora by leveraging techniques such as word-frequency analysis and word embedding. More >

  • Open Access

    ARTICLE

    Multi Layered Rule-Based Technique for Explicit Aspect Extraction from Online Reviews

    Mubashar Hussain1, Toqir A. Rana2,3, Aksam Iftikhar4, M. Usman Ashraf5,*, Muhammad Waseem Iqbal6, Ahmed Alshaflut7, Abdullah Alourani8

    CMC-Computers, Materials & Continua, Vol.73, No.3, pp. 4641-4656, 2022, DOI:10.32604/cmc.2022.024759 - 28 July 2022

    Abstract In the field of sentiment analysis, extracting aspects or opinion targets from user reviews about a product is a key task. Extracting the polarity of an opinion is much more useful if we also know the targeted Aspect or Feature. Rule based approaches, like dependency-based rules, are quite popular and effective for this purpose. However, they are heavily dependent on the authenticity of the employed parts-of-speech (POS) tagger and dependency parser. Another popular rule based approach is to use sequential rules, wherein the rules formulated by learning from the user’s behavior. However, in general, the… More >

  • Open Access

    ARTICLE

    A Structural Topic Model for Exploring User Satisfaction with Mobile  Payments

    Jang Hyun Kim1,2,3, Jisung Jang1,3, Yonghwan Kim4, Dongyan Nan1,2,*

    CMC-Computers, Materials & Continua, Vol.73, No.2, pp. 3815-3826, 2022, DOI:10.32604/cmc.2022.029507 - 16 June 2022

    Abstract This study explored user satisfaction with mobile payments by applying a novel structural topic model. Specifically, we collected 17,927 online reviews of a specific mobile payment (i.e., PayPal). Then, we employed a structural topic model to investigate the relationship between the attributes extracted from online reviews and user satisfaction with mobile payment. Consequently, we discovered that “lack of reliability” and “poor customer service” tend to appear in negative reviews. Whereas, the terms “convenience,” “user-friendly interface,” “simple process,” and “secure system” tend to appear in positive reviews. On the basis of information system success theory, we… More >

  • Open Access

    ARTICLE

    Enhancing the Prediction of User Satisfaction with Metaverse Service Through Machine Learning

    Seon Hong Lee1, Haein Lee1, Jang Hyun Kim2,*

    CMC-Computers, Materials & Continua, Vol.72, No.3, pp. 4983-4997, 2022, DOI:10.32604/cmc.2022.027943 - 21 April 2022

    Abstract Metaverse is one of the main technologies in the daily lives of several people, such as education, tour systems, and mobile application services. Particularly, the number of users of mobile metaverse applications is increasing owing to the merit of accessibility everywhere. To provide an improved service, it is important to analyze online reviews that contain user satisfaction. Several previous studies have utilized traditional methods, such as the structural equation model (SEM) and technology acceptance method (TAM) for exploring user satisfaction, using limited survey data. These methods may not be appropriate for analyzing the users of… More >

  • Open Access

    ARTICLE

    Analyzing and Assessing Reviews on Jd.com

    Jie Liua,b,c,d, Xiaodong Fud, Jin Liua,b,c, Yunchuan Suna,e

    Intelligent Automation & Soft Computing, Vol.24, No.1, pp. 73-80, 2018, DOI:10.1080/10798587.2016.1267244

    Abstract Reviews are contents written by users to express opinions on products or services. The information contained in reviews is valuable to users who are going to make decisions on products or services. However, there are numbers of reviews for popular products, and the quality of reviews is not always good. It’s necessary to pick out reviews, which are in high quality from numbers of reviews to assist user in making decision. In this paper, we collected 21,501 reviews flagged as good from 499,253 products on JD.com. We observed the level of users is an important More >

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