Chuanrong Wu1,*, Haotian Cui1, Zhi Lu2, Xiaoming Yang3, Mark E. McMurtrey4
CMC-Computers, Materials & Continua, Vol.69, No.3, pp. 3275-3287, 2021, DOI:10.32604/cmc.2021.019969
Abstract Big data knowledge, such as customer demands and consumer preferences, is among the crucial external knowledge that firms need for new product development in the big data environment. Prior research has focused on the profit of big data knowledge providers rather than the profit and pricing schemes of knowledge recipients. This research addresses this theoretical gap and uses theoretical and numerical analysis to compare the profitability of two pricing schemes commonly used by knowledge recipients: subscription pricing and pay-per-use pricing. We find that: (1) the subscription price of big data knowledge has no effect on… More >