Chuanrong Wu^1,*, Haotian Cui¹, Zhi Lu², Xiaoming Yang³, Mark E. McMurtrey⁴

CMC-Computers, Materials & Continua, Vol.69, No.3, pp. 3275-3287, 2021, DOI:10.32604/cmc.2021.019969 - 24 August 2021

Abstract Big data knowledge, such as customer demands and consumer preferences, is among the crucial external knowledge that firms need for new product development in the big data environment. Prior research has focused on the profit of big data knowledge providers rather than the profit and pricing schemes of knowledge recipients. This research addresses this theoretical gap and uses theoretical and numerical analysis to compare the profitability of two pricing schemes commonly used by knowledge recipients: subscription pricing and pay-per-use pricing. We find that: (1) the subscription price of big data knowledge has no effect on… More >

Chuanrong Wu^1,*, Veronika Lee¹, Mark E. McMurtrey²

CMC-Computers, Materials & Continua, Vol.60, No.1, pp. 365-378, 2019, DOI:10.32604/cmc.2019.06949

Abstract Product innovation is regarded as a primary means for enterprises to maintain their competitive advantage. Knowledge transfer is a major way that enterprises access knowledge from the external environment for new product innovation. Knowledge transfer may face the risk of infringement of the intellectual property rights of other enterprises and the termination of licensing agreements by the knowledge source. Enterprises must develop independent innovation knowledge at the same time they profit from knowledge transfers. Therefore, new product development by an enterprise usually consists of three types of new knowledge: big data knowledge transferred from big… More >