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  • Open Access

    ARTICLE

    Data-Driven Decision-Making for Bank Target Marketing Using Supervised Learning Classifiers on Imbalanced Big Data

    Fahim Nasir1, Abdulghani Ali Ahmed1,*, Mehmet Sabir Kiraz1, Iryna Yevseyeva1, Mubarak Saif2

    CMC-Computers, Materials & Continua, Vol.81, No.1, pp. 1703-1728, 2024, DOI:10.32604/cmc.2024.055192 - 15 October 2024

    Abstract Integrating machine learning and data mining is crucial for processing big data and extracting valuable insights to enhance decision-making. However, imbalanced target variables within big data present technical challenges that hinder the performance of supervised learning classifiers on key evaluation metrics, limiting their overall effectiveness. This study presents a comprehensive review of both common and recently developed Supervised Learning Classifiers (SLCs) and evaluates their performance in data-driven decision-making. The evaluation uses various metrics, with a particular focus on the Harmonic Mean Score (F-1 score) on an imbalanced real-world bank target marketing dataset. The findings indicate… More >

  • Open Access

    ARTICLE

    Adaptive XGBOOST Hyper Tuned Meta Classifier for Prediction of Churn Customers

    B. Srikanth1,*, Swarajya Lakshmi V. Papineni2, Gutta Sridevi3, D. N. V. S. L. S. Indira4, K. S. R. Radhika5, Khasim Syed6

    Intelligent Automation & Soft Computing, Vol.33, No.1, pp. 21-34, 2022, DOI:10.32604/iasc.2022.022423 - 05 January 2022

    Abstract In India, the banks have a formidable edge in maintaining their customer retention ratio for past few decades. Downfall makes the private banks to reduce their operations and the nationalised banks merge with other banks. The researchers have used the traditional and ensemble algorithms with relevant feature engineering techniques to better classify the customers. The proposed algorithm uses a Meta classifier instead of an ensemble algorithm with an adaptive genetic algorithm for feature selection. Churn prediction is the number of customers who wants to terminate their services in the banking sector. The model considers twelve… More >

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