Phi-Hung Nguyen*
CMC-Computers, Materials & Continua, Vol.73, No.3, pp. 4779-4800, 2022, DOI:10.32604/cmc.2022.030745
- 28 July 2022
Abstract In today’s fast-challenging business environment, automobile manufacturers are required to supply customers with high-quality vehicles at competitive prices. However, existing research on factors influencing service quality lacks a detailed and systematic understanding, and there is no consensus study on causal relationship and measuring the weights of service quality factors in the automotive manufacturing industry. This study provides an integrated technique for evaluating the automotive service quality in the context of VinFast-the Vietnamese leading brand. First, the Grey Theory System (GTS) is utilized to estimate the subjective views of the decision maker (DM) and overcome incomplete… More >