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    ARTICLE

    Novel Early-Warning Model for Customer Churn of Credit Card Based on GSAIBAS-CatBoost

    Yaling Xu, Congjun Rao*, Xinping Xiao, Fuyan Hu*

    CMES-Computer Modeling in Engineering & Sciences, Vol.137, No.3, pp. 2715-2742, 2023, DOI:10.32604/cmes.2023.029023 - 03 August 2023

    Abstract As the banking industry gradually steps into the digital era of Bank 4.0, business competition is becoming increasingly fierce, and banks are also facing the problem of massive customer churn. To better maintain their customer resources, it is crucial for banks to accurately predict customers with a tendency to churn. Aiming at the typical binary classification problem like customer churn, this paper establishes an early-warning model for credit card customer churn. That is a dual search algorithm named GSAIBAS by incorporating Golden Sine Algorithm (GSA) and an Improved Beetle Antennae Search (IBAS) is proposed to… More > Graphic Abstract

    Novel Early-Warning Model for Customer Churn of Credit Card Based on GSAIBAS-CatBoost

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