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  • Open Access

    ARTICLE

    A K-means++ Based User Classification Method for Social E-commerce

    Haoliang Cui1, Shaozhang Niu1, Keyue Li1,*, Chengjie Shi2, Shuai Shao3, Zhenguang Gao4

    Intelligent Automation & Soft Computing, Vol.28, No.1, pp. 277-291, 2021, DOI:10.32604/iasc.2021.016408 - 17 March 2021

    Abstract At present, the research on the classification of e-commerce users is relatively mature, but with the rise of mobile social networks, the combination of social networks and e-commerce networks has become a trend and is developing rapidly. Traditional e-commerce user classification methods are not suitable for social e-commerce users. Therefore, based on the research on traditional e-commerce user classification methods, according to the characteristics of social e-commerce users, we improved data preprocessing and parameter tuning methods, and proposed a clustering method of social e-commerce users based on the K-means++ algorithm. The test on the actual More >

  • Open Access

    ARTICLE

    A Novel Collaborative Filtering Algorithm and Its Application for Recommendations in E-Commerce

    Jie Zhang1,5, Juan Yang2,*, Li Wang3, Yizhang Jiang4, Pengjiang Qian4, Yuan Liu4

    CMES-Computer Modeling in Engineering & Sciences, Vol.126, No.3, pp. 1275-1291, 2021, DOI:10.32604/cmes.2021.012112 - 19 February 2021

    Abstract With the rapid development of the Internet, the amount of data recorded on the Internet has increased dramatically. It is becoming more and more urgent to effectively obtain the specific information we need from the vast ocean of data. In this study, we propose a novel collaborative filtering algorithm for generating recommendations in e-commerce. This study has two main innovations. First, we propose a mechanism that embeds temporal behavior information to find a neighbor set in which each neighbor has a very significant impact on the current user or item. Second, we propose a novel More >

  • Open Access

    ARTICLE

    E-Commerce Supply Chain Process Optimization Based on Whole-Process Sharing of Internet of Things Identification Technology

    Shiyan Xu1, Jun Chen2,*, Maoguo Wu2, Chenyang Zhao2

    CMES-Computer Modeling in Engineering & Sciences, Vol.126, No.2, pp. 843-854, 2021, DOI:10.32604/cmes.2021.014265 - 21 January 2021

    Abstract With in-depth development of the Internet of Things (IoT) in various industries, the informatization process of various industries has also entered the fast lane. This article aims to solve the supply chain process problem in e-commerce, focusing on the specific application of Internet of Things technology in e-commerce. Warehousing logistics is an important link in today’s e-commerce transactions. This article proposes a distributed analysis method for RFID-based e-commerce warehousing process optimization and an e-commerce supply chain management process based on Internet of Things technology. This article first introduces the advantages and disadvantages of shared IoT… More >

  • Open Access

    ARTICLE

    An Efficient Mechanism for Product Data Extraction from E-Commerce Websites

    Malik Javed Akhtar1, Zahur Ahmad1, Rashid Amin1, *, Sultan H. Almotiri2, Mohammed A. Al Ghamdi2, Hamza Aldabbas3

    CMC-Computers, Materials & Continua, Vol.65, No.3, pp. 2639-2663, 2020, DOI:10.32604/cmc.2020.011485 - 16 September 2020

    Abstract A large amount of data is present on the web which can be used for useful purposes like a product recommendation, price comparison and demand forecasting for a particular product. Websites are designed for human understanding and not for machines. Therefore, to make data machine-readable, it requires techniques to grab data from web pages. Researchers have addressed the problem using two approaches, i.e., knowledge engineering and machine learning. State of the art knowledge engineering approaches use the structure of documents, visual cues, clustering of attributes of data records and text processing techniques to identify data… More >

  • Open Access

    ARTICLE

    Research on E-Commerce Transaction Payment System Basedf on C4.5 Decision Tree Data Mining Algorithm

    Bing Xu1,∗, Darong Huang2,†, Bo Mi3,‡

    Computer Systems Science and Engineering, Vol.35, No.2, pp. 113-121, 2020, DOI:10.32604/csse.2020.35.113

    Abstract In this paper, according to the information classification algorithm in data mining, data in the network payment system of e-commerce is mined, forming an effective evaluation of the security of the network payment system. Firstly, the method of network security risk prediction is discussed. Secondly, according to the characteristics of network payment system, the system security index system is analyzed in detail, and the specific application process of the C4.5 Classification Algorithm in security evaluation is discussed. Finally, the data mining process is designed in detail and the corresponding code established. In this paper, data More >

  • Open Access

    ARTICLE

    Application of the Fuzzy Neural Network Algorithm in the Exploration of the Agricultural Products E-Commerce Path

    Shuangying Liu1, Weidong Zhang2,*

    Intelligent Automation & Soft Computing, Vol.26, No.3, pp. 569-575, 2020, DOI:10.32604/iasc.2020.013935

    Abstract The constant development of computer technology has greatly facilitated our life. In the past, the agricultural products trade and agricultural products business model were an offline development, through face-to-face transactions. However, with the continuous application of Internet technology, we also have a new exploration on the e-commerce path of agricultural products. The fuzzy neural network algorithm was used to study the electronic commerce path of agricultural products and helped us to carry out the exploration computation of the electronic commerce path of agricultural products. And good calculation results have been obtained. Through our testing of More >

  • Open Access

    ARTICLE

    A Scalable Approach for Fraud Detection in Online E-Commerce Transactions with Big Data Analytics

    Hangjun Zhou1,2,*, Guang Sun1,3, Sha Fu1, Wangdong Jiang1, Juan Xue1

    CMC-Computers, Materials & Continua, Vol.60, No.1, pp. 179-192, 2019, DOI:10.32604/cmc.2019.05214

    Abstract With the rapid development of mobile Internet and finance technology, online e-commerce transactions have been increasing and expanding very fast, which globally brings a lot of convenience and availability to our life, but meanwhile, chances of committing frauds also come in all shapes and sizes. Moreover, fraud detection in online e-commerce transactions is not totally the same to that in the existing areas due to the massive amounts of data generated in e-commerce, which makes the fraudulent transactions more covertly scattered with genuine transactions than before. In this article, a novel scalable and comprehensive approach More >

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