Mosleh Hmoud Al-Adhaileh¹, Fawaz Waselallah Alsaade^2,*

Intelligent Automation & Soft Computing, Vol.32, No.1, pp. 643-655, 2022, DOI:10.32604/iasc.2022.021225 - 26 October 2021

Abstract In e-commerce and on social media, identifying fake opinions has become a tremendous challenge. Such opinions are widely generated on the internet by fake viewers, also called fraudsters. They write deceptive reviews that purport to reflect actual user experience either to promote some products or to defame others. They also target the reputations of e-businesses. Their aim is to mislead customers to make a wrong purchase decision by selecting undesired products. Such reviewers are often paid by rival e-business companies to compose positive reviews of their products and/or negative reviews of other companies’ products. The… More >

Ayman Mohamed Mostafa^1,2,*, Saleh N. Almuayqil¹, Wael Said^2,3

CMC-Computers, Materials & Continua, Vol.69, No.1, pp. 767-784, 2021, DOI:10.32604/cmc.2021.018236 - 04 June 2021

Abstract With the rapid development in business transactions, especially in recent years, it has become necessary to develop different mechanisms to trace business user records in web server log in an efficient way. Online business transactions have increased, especially when the user or customer cannot obtain the required service. For example, with the spread of the epidemic Coronavirus (COVID-19) throughout the world, there is a dire need to rely more on online business processes. In order to improve the efficiency and performance of E-business structure, a web server log must be well utilized to have the… More >

H.S. Fadewar¹, S.B. Jagtap¹, G.N.Shinde²

The International Conference on Computational & Experimental Engineering and Sciences, Vol.9, No.1, pp. 57-66, 2009, DOI:10.3970/icces.2009.009.057

Abstract Data Mining (DM) techniques are well-known for providing flexible and efficient analytical tools for data processing. In this paper, we propose intelligent data control system design and specifications as an example of DM application in marketing data processing. E-Marketing businesses are using Data Mining to identify patterns in customers' buying behavior; identify profitable customer segments; increase marketing return rates; prevent loss of valuable customers; estimate credit risk; identify fraudulent activity and much more. More >