Hatice Jenkins1, Siamand Hesami1,*, Fulden Yesiltepe2
CMC-Computers, Materials & Continua, Vol.72, No.3, pp. 6167-6184, 2022, DOI:10.32604/cmc.2022.027293
- 21 April 2022
Abstract This research investigates a broad range of possible factors affecting the adoption of new technology in the banking industry using adaptive LASSO and a standard logit model. The research integrated the adoption of the innovation framework and the technology acceptance theory to develop a conceptual framework for the analysis. Primary data was collected from 400 bank customers in North Cyprus. Risk perception and other customer-specific factors such as perceived risk index and negative attitude toward new technologies index were formulated for the proposed conceptual model. The findings indicated that individuals with a negative attitude toward More >
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