Monerah Alawadh^*, Ahmed Barnawi

CMC-Computers, Materials & Continua, Vol.79, No.3, pp. 4995-5015, 2024, DOI:10.32604/cmc.2024.048762

Abstract Association rule learning (ARL) is a widely used technique for discovering relationships within datasets. However, it often generates excessive irrelevant or ambiguous rules. Therefore, post-processing is crucial not only for removing irrelevant or redundant rules but also for uncovering hidden associations that impact other factors. Recently, several post-processing methods have been proposed, each with its own strengths and weaknesses. In this paper, we propose THAPE (Tunable Hybrid Associative Predictive Engine), which combines descriptive and predictive techniques. By leveraging both techniques, our aim is to enhance the quality of analyzing generated rules. This includes removing irrelevant… More >

Monerah M. Alawadh^*, Ahmed M. Barnawi

Journal on Big Data, Vol.4, No.1, pp. 1-25, 2022, DOI:10.32604/jbd.2022.021744

Abstract The market trends rapidly changed over the last two decades. The primary reason is the newly created opportunities and the increased number of competitors competing to grasp market share using business analysis techniques. Market Basket Analysis has a tangible effect in facilitating current change in the market. Market Basket Analysis is one of the famous fields that deal with Big Data and Data Mining applications. MBA initially uses Association Rule Learning (ARL) as a mean for realization. ARL has a beneficial effect in providing a plenty benefit in analyzing the market data and understanding customers’ More >