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    ARTICLE

    Sentiment Analysis Using E-Commerce Review Keyword-Generated Image with a Hybrid Machine Learning-Based Model

    Jiawen Li1,2, Yuesheng Huang1, Yayi Lu1, Leijun Wang1,*, Yongqi Ren1, Rongjun Chen1

    CMC-Computers, Materials & Continua, Vol.80, No.1, pp. 1581-1599, 2024, DOI:10.32604/cmc.2024.052666

    Abstract In the context of the accelerated pace of daily life and the development of e-commerce, online shopping is a mainstream way for consumers to access products and services. To understand their emotional expressions in facing different shopping experience scenarios, this paper presents a sentiment analysis method that combines the e-commerce review keyword-generated image with a hybrid machine learning-based model, in which the Word2Vec-TextRank is used to extract keywords that act as the inputs for generating the related images by generative Artificial Intelligence (AI). Subsequently, a hybrid Convolutional Neural Network and Support Vector Machine (CNN-SVM) model… More >

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