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    ARTICLE

    How Does Social Media Usage Intensity Influence Adolescents’ Social Anxiety: The Chain Mediating Role of Imaginary Audience and Appearance Self-Esteem

    Yunyu Shi1,2, Fanchang Kong1,2,*, Min Zhu3

    International Journal of Mental Health Promotion, Vol.26, No.12, pp. 977-985, 2024, DOI:10.32604/ijmhp.2024.057596 - 31 December 2024

    Abstract Background: To reduce adolescents’ social anxiety, the study integrates external factors (social media usage) with internal factors (imaginary audience and appearance-based self-esteem) to internal mechanisms of adolescents’ social anxiety in the Internet age based on objective self-awareness theory and self-esteem importance weighting model. Methods: Utilizing the Social Media Usage Intensity Scale, Social Anxiety Scale, imaginary Audience Scale, and Physical Self Questionnaire, we surveyed 400 junior high school students from three schools in Hubei province, China. Results: A significantly positive correlation is revealed between the intensity of social media usage and both social anxiety and imaginary audience… More >

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