H.S. Fadewar1, S.B. Jagtap1, G.N.Shinde2
The International Conference on Computational & Experimental Engineering and Sciences, Vol.9, No.1, pp. 57-66, 2009, DOI:10.3970/icces.2009.009.057
Abstract Data Mining (DM) techniques are well-known for providing flexible and efficient analytical tools for data processing. In this paper, we propose intelligent data control system design and specifications as an example of DM application in marketing data processing. E-Marketing businesses are using Data Mining to identify patterns in customers' buying behavior; identify profitable customer segments; increase marketing return rates; prevent loss of valuable customers; estimate credit risk; identify fraudulent activity and much more. More >
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