Gunay Sadikoglu
Intelligent Automation & Soft Computing, Vol.24, No.1, pp. 173-178, 2018, DOI:10.1080/10798587.2017.1327159
Abstract Consumer behaviour has always been of a great interest in marketing research. The consumer buying
behaviour has become an integral part of strategic market planning and includes mental, emotional
and physical activities. The consumer behaviour and decision-making process are usually subject
to uncertainties related to influences of socio-cultural, psychological and personal factors. In this
paper, the Z-number concept is applied for handling uncertainties in analysing the consumer buying
behaviour. More >
Login
Register
