Mazhar Javed Awan1,2,*, Mohd Shafry Mohd Rahim2, Haitham Nobanee3,4,5, Awais Yasin6, Osamah Ibrahim Khalaf7, Umer Ishfaq2
Intelligent Automation & Soft Computing, Vol.27, No.3, pp. 785-797, 2021, DOI:10.32604/iasc.2021.014216
- 01 March 2021
Abstract Retail companies recognize the need to analyze and predict their sales and customer behavior against their products and product categories. Our study aims to help retail companies create personalized deals and promotions for their customers, even during the COVID-19 pandemic, through a big data framework that allows them to handle massive sales volumes with more efficient models. In this paper, we used Black Friday sales data taken from a dataset on the Kaggle website, which contains nearly 550,000 observations analyzed with 10 features: qualitative and quantitative. The class label is purchases and sales (in U.S.… More >
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