Open Access

ARTICLE

Application of Internet of Things Technology in Enterprise Marketing Management Innovation

Huan Xu¹, Sixuan Chen^2,*

1 School of Marketing and Logistics Management, Nanjing University of Finance & Economics, Nanjing, 210023, China
2 School of Economics & Management, Nanjing University of Science and Technology, Nanjing, 210094, China

* Corresponding Author: Sixuan Chen. Email: