Research on Early Warning of Customer Churn Based on Random Forest
Zizhen Qin, Yuxin Liu, Tianze Zhang*
Journal on Artificial Intelligence, Vol.4, No.3, pp. 143-154, 2022, DOI:10.32604/jai.2022.031843
- 01 December 2022
Abstract With the rapid development of interest rate market and big data, the banking industry has shown the obvious phenomenon of “two or eight law”, 20% of the high quality customers occupy most of the bank’s assets, how to prevent the loss of bank credit card customers has become a growing concern for banks. Therefore, it is particularly important to establish a customer churn early warning model. In this paper, we will use the random forest method to establish a customer churn early warning model, focusing on the churn of bank credit card customers and predicting… More >