Open Access

ARTICLE

Marketing Model Analysis of Fashion Communication Based on the Visual Analysis of Neutrosophic Systems

Fangyu Ye¹, Xiaoshu Xu^2,*, Yunfeng Zhang³, Yan Ye⁴, Jingyu Dai^5,*

1 School of Design, East China Normal University, Shanghai, 200063, China
2 School of Foreign Studies, Wenzhou University, Wenzhou, Zhejiang, 325000, China
3 Centre for Portuguese Studies, Macau Polytechnic University, 999078, Macao
4 Graduate School of Education, Stamford International University of Thailand, 999003, Thailand
5 College of Art Design and Media, Sanda University, Shanghai, 201209, China

* Corresponding Authors: Xiaoshu Xu. Email: ; Jingyu Dai. Email:

(This article belongs to the Special Issue: Neutrosophic Theories in Intelligent Decision Making, Management and Engineering)

Intelligent Automation & Soft Computing 2023, 37(2), 1257-1274. https://doi.org/10.32604/iasc.2023.037057

Received 21 October 2022; Accepted 13 January 2023; Issue published 21 June 2023 Retracted 26 January 2024

Abstract

In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information. The research takes methodology of combined single-valued neutrosophic rough set and multi-scale decision systems. This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model. User requirements were analyzed using KJ method to construct a hierarchical model. According to the statistics of representative studies from China and the West, we found that, on the one hand, classical theory has been expanded and supplemented in fashion culture communication and marketing. The topics are more micro-diverse, and the research methods are inspired by other disciplines; on the other hand, Chinese practice and Chinese cultural perspective need to fill the gap. The fashion content in the new fashion, however, needs to broaden its boundaries, and in addition to integrating with cultural theory and sociology, it needs to be integrated with fashion products, including product design, visual communication, image design and so on. Aesthetic communication needs to be taken into account as an important connotation, with visual communication and the communication of images as important research elements. On the whole, this research abroad inspires the development of domestic fashion culture communication and marketing research.

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Keywords

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