Open Access

ARTICLE

The Optimization Analysis of the Communication Model of Negative Influence of the Entrepreneur's Social Relationship Change

by Linlin Zhang

Hong Kong Baptist University Hong Kong China
Mailing address: 224 Waterloo road, Kowloon tong, Hong Kong, China

* Corresponding Author: Linlin Zhang,

Intelligent Automation & Soft Computing 2020, 26(3), 577-583. https://doi.org/10.32604/iasc.2020.013936

Abstract

The change of entrepreneurial social relations will have a negative impact on the enterprise performance. There is a significant positive correlation between the change of entrepreneurs' social relations and the negative impact of corporate performance. In order to reduce the negative impact of the social relationship of entrepreneurs and improve the profitability of the enterprises, a communication model of the entrepreneur social relationship change and the negative influence of the enterprise performance is proposed based on the closeness decision. The communication model of the negative impact of the enterprise performance and the enterprise performance are analyzed. In the perspective of communication, the constraint objective function of the change of the entrepreneur's social relations and the negative impact of the enterprise performance is established, and the parameter model that affects the change of the entrepreneur's social relations and the negative influence of the enterprise performance is constructed and combined with the contribution weight and risk of the negative impact parameters of the enterprise performance. The fuzzy game decision model of the cost prediction of the change of the entrepreneur’s social relations is designed. The decision model is built with the social relationship structure and the negative influence effect as the core variable, and the self-adaptive fuzzy game decision of the entrepreneur's social relationship and the negative influence of the enterprise is realized. The Hausman test rule is adopted. The statistical analysis of the cost-effectiveness of the changes in the social relations of entrepreneurs shows that the use of this model for the enterprise management can reduce the negative impact of the changes in the social relations of entrepreneurs, improve the enterprise performance and profitability, and optimize the efficiency of the enterprise management.

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