Login
Register
Submit a Paper
Propose a Special lssue
Open Access
ARTICLE
Modeling of Consumer Buying Behaviour Using Z-Number Concept
Department of Marketing, Near East University, Lefkoșa, North Cyprus
* Corresponding Author: Gunay Sadikoglu,
Intelligent Automation & Soft Computing 2018, 24(1), 173-178. https://doi.org/10.1080/10798587.2017.1327159
Download PDFAbstract
Consumer behaviour has always been of a great interest in marketing research. The consumer buying behaviour has become an integral part of strategic market planning and includes mental, emotional and physical activities. The consumer behaviour and decision-making process are usually subject to uncertainties related to influences of socio-cultural, psychological and personal factors. In this paper, the Z-number concept is applied for handling uncertainties in analysing the consumer buying behaviour.Keywords
Consumer behaviour; Consumer decision-making; Organized retail market; Data uncertainty; Fuzzy logic; Z-number
This work is licensed under a Creative Commons Attribution 4.0 International License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Downloads
Citation Tools
