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Modeling of Consumer Buying Behaviour Using Z-Number Concept
Department of Marketing, Near East University, Lefkoșa, North Cyprus
* Corresponding Author: Gunay Sadikoglu,
Intelligent Automation & Soft Computing 2018, 24(1), 173-178. https://doi.org/10.1080/10798587.2017.1327159
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Consumer behaviour has always been of a great interest in marketing research. The consumer buying behaviour has become an integral part of strategic market planning and includes mental, emotional and physical activities. The consumer behaviour and decision-making process are usually subject to uncertainties related to influences of socio-cultural, psychological and personal factors. In this paper, the Z-number concept is applied for handling uncertainties in analysing the consumer buying behaviour.Keywords
Consumer behaviour; Consumer decision-making; Organized retail market; Data uncertainty; Fuzzy logic; Z-number
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APA Style
Sadikoglu, G. (2018). Modeling of consumer buying behaviour using z-number concept. Intelligent Automation & Soft Computing, 24(1), 173-178. https://doi.org/10.1080/10798587.2017.1327159
Vancouver Style
Sadikoglu G. Modeling of consumer buying behaviour using z-number concept. Intell Automat Soft Comput . 2018;24(1):173-178 https://doi.org/10.1080/10798587.2017.1327159
IEEE Style
G. Sadikoglu, "Modeling of Consumer Buying Behaviour Using Z-Number Concept," Intell. Automat. Soft Comput. , vol. 24, no. 1, pp. 173-178. 2018. https://doi.org/10.1080/10798587.2017.1327159
This work is licensed under a Creative Commons Attribution 4.0 International License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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