Open Access

ARTICLE

Federated Learning’s Role in Next-Gen TV Ad Optimization

Gabriela Dobrița, Simona-Vasilica Oprea^*, Adela Bâra

Department of Economic Informatics and Cybernetics, Bucharest University of Economic Studies, Bucharest, 010374, Romania

* Corresponding Author: Simona-Vasilica Oprea. Email: