Open Access

ARTICLE

Data-Driven Decision-Making for Bank Target Marketing Using Supervised Learning Classifiers on Imbalanced Big Data

Fahim Nasir¹, Abdulghani Ali Ahmed^1,*, Mehmet Sabir Kiraz¹, Iryna Yevseyeva¹, Mubarak Saif²

1 School of Computer Science and Informatics, De Montfort University, Leicester, LE1 9BH, UK
2 Faculty of Computer Science and Information Technology, Universiti Tun Hussein Onn Malaysia, Johor, 86400, Malaysia

* Corresponding Author: Abdulghani Ali Ahmed. Email: