Open Access

ARTICLE

Big Data Knowledge Pricing Schemes for Knowledge Recipient Firms

Chuanrong Wu^1,*, Haotian Cui¹, Zhi Lu², Xiaoming Yang³, Mark E. McMurtrey⁴

1 School of Economy and Management, Changsha University of Science & Technology, Changsha, China
2 Peter B. Gustavson School of Business, University of Victoria, Canada
3 College of Business Administration, University of Nebraska, Omaha, 68182, USA
4 College of Business, University of Central Arkansas, 72035, USA

* Corresponding Author: Chuanrong Wu. Email: