Open Access

ARTICLE

Click through Rate Effectiveness Prediction on Mobile Ads Using Extreme Gradient Boosting

AlAli Moneera, AlQahtani Maram, AlJuried Azizah, Taghareed AlOnizan, Dalia Alboqaytah, Nida Aslam^*, Irfan Ullah Khan

College of Computer Science and Information Technology, Imam Abdulrahman bin Faisal University, Dammam, 34221, Saudi Arabia

* Corresponding Author: Nida Aslam. Email: