Open Access

ARTICLE

Knowledge Composition and Its Influence on New Product Development Performance in the Big Data Environment

Chuanrong Wu^1,*, Veronika Lee¹, Mark E. McMurtrey²

1 School of Economy and Management, Changsha University of Science & Technology, Changsha, China.
2 College of Business, University of Central Arkansas, Conway, AR 72035, USA.

* Corresponding Author: Chuanrong Wu. Email: .